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Style Guide for Knowledge Articles

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3.0 - Updated on 2024-01-31 by Nik Davlantis

2.0 - Updated on 2021-09-09 by Anika Rally

1.0 - Authored on 2019-08-14 by Sarah Browning

OIT has compiled these general guidelines for writing knowledge articles. Following this style guide will help create consistency across our articles. 

General Formatting Guidelines

The following formatting guidelines are based on recommendations from the Microsoft Writing Style Guide.

Colors, Font Size, Font Family

When to use bold

When writing or editing instructions, bold the words or buttons that readers will click on or interact with (menu, dialogue box, dropdown, checkbox, etc). 

Be consistent throughout the article.

When to use italics

Italicize anything the reader will type. Italicize names of windows

Keyboard Keys

In general, use sentence capitalization and standard abbreviations for key names. Keys pressed simultaneously should be combined with a + sign.

Personal pronouns

Use "you". All other personal pronouns such as me, they, I, us, she, and he should be used minimally for good reason or not at all.

Use Active Verbs

Sentences and instructions written in active voice are more concise than those written in passive voice because fewer words are required to express action. (Purdue Owl)
For example,

You can determine passive voice by the using the "Zombie" test  If you are able to add “by zombies” after the verb and it makes sense, you are most likely using passive voice. 

Writing Style

Write articles as though you were speaking to a friend. You want the reader to feel comfortable with the instructions, not intimidated. If you are writing instructions, it is okay to use the pronoun "you" to address the user who will be following your instructions; this manner of address is actually preferred for most instructional documentation, as it puts the user in the driver's seat. However, it is usually better to avoid using personal preferences when writing a set of how-to steps, so "I's" should be less often used.

When writing for the Web, try to use as few words as possible. It is daunting to read through a large paragraph, and users will have to search to find what they need. If appropriate, use a numbered list or a bulleted list. If it is not appropriate to use a list, break your paragraphs into manageable (but logical) chunks.

When writing a knowledge article, remember to separate the information into smaller bits; this makes navigation much easier for users. Tables are not appropriate for displaying step-by-step instructions and should only be used for presenting tabular data.

General Terminology

Jargon

Jargon can be tricky. While there are no specific rules, consider your audience before using jargon that might not be public knowledge. For example, VoIP, IAM, JAMF, NOC, and VPN are common terms within our environment, but not necessarily outside our environment. Especially when creating Public knowledge, assume novice exposure to jargon. Define technical terms and write clear descriptions and assume not everyone has the same level of expertise with every technology. If the jargon is an acronym, consider spelling it out the first time. 

Creating references

To avoid plagiarism, authors need to reference all the information they gather from other sites. When using outside sources, editors should create a reference section in the article. A citation should be placed after the information from the outside source is used. When clicked, this citation should link to the online article referenced.

Citation format

Citations should follow the Chicago Manual of Style. For example, when citing a Web site:

Google. “Privacy Policy.” Last modified March 1, 2012. http://www.google.com/intl/en/privacypolicy.html. Retrieved April 10, 2012.