Emma, part of the Campaign Monitor brand, is a cloud based software service that specializes in facilitating mass mailings. Emma allows units at NC State with large mailing needs to customize, target and monitor their communications. Emma helps campus clients control the cost of email marketing and reduces vulnerabilities associated with spam and phishing attacks.

NC State currently has an agreement with Emma that allows departments and units to save money joining together under one “parent” umbrella while still retaining autonomy in managing their communications via sub-accounts.

Emma is one of several solutions for mass mailings at NC State, including Acoustic, offered by University Communications.

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